YANA ANDREYENKA
Luxury Brand Management & Advertising
I aim for the heart.
Alex Young
MEET YANA
Home
Gomel, Belarus
Languages
Current Location
Atlanta, Georgia, USA
Fun Fact
Have an identical twin. But I'm the better one.
A Bit About Me
Passionate, open-minded, and driven by curiosity, I thrive on seeking innovative solutions in advertising, branding, and marketing that evoke powerful reactions and create immersive experiences. I aim to the heart to succeed not only in fencing but in creative projects.
As a collaborative team player, I believe in the synergy of teamwork to elevate ideas and transform them into extraordinary realities. Let's play.
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Savannah College of Art & Design
B.F.A. Advertising & Branding
M.A. Luxury Brand Management
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Professional Fencer
Former SCAD Fencing Team Captain
Former Belarus National Team
Future Supporter
Volunteer Fencing Assistant Coach at EPIC Fencing Club since 2019
Curious Learner
From cooking to neuroscience - I seek new knowledge daily
Work Experience
September 2023 -
December 2023
March 2023 - May 202
September 2022 -
November 2022
September 2022 -
November 2022
LUCKIE & COMPANY | ART DIRECTOR INTERN
Marketing Solutions and Brand Agency
Conceptualized impactful out-of-home ads, branding projects,
and created engaging assets for digital advertising campaigns.
Collaborated closely with cross-functional teams, including strategy, content creators, and graphic designers, under the mentorship of the Group Creative Director, resulting in cohesive and effective design solutions that met client objectives.
SCADpro x NATIONWIDE I RESEARCH CO-LEAD
SCAD's Innovative Design-Thinking Agency
Collaborated on a 10-week project with a team of student creatives, conducting in-depth research on the future of the insurance industry and devising a creative strategy for Nationwide.
Facilitated comprehensive research on emerging technologies
within diverse fields, enabling the team to identify innovative
solutions and recommendations for the client.
Collaborated closely with cross-functional teams, including strategy, content creators, and graphic designers, under the mentorship of
the Group Creative Director, resulting in cohesive and effective
design solutions that met client objectives.
SCADpro x DELOITTE I ADVERTISING & OUTREACH LEAD
SCAD's Innovative Design-Thinking Agency
During a 10-weeks collaborative project, created a design system to promote child support services on local and national scale.
Conducted in-depth interviews to gain insights on user experience, worked closely with copy writing, UX/UI, and research teams to re-imagine digital experience with child support services.
SCADpro x INTUIT I RESEARCH & CREATIVE STRATEGY TEAM
SCAD's Innovative Design-Thinking Agency
Together with UX/U I, animation, and design students, collaborated
on a 10-weeks project to conduct extensive research around
financial moments that matter in people's lives.
Led market research and interviews, synthesized key insights into an emotional story that helped to encapsulate the final deliverables.