YANA ANDREYENKA
Luxury Brand Management & Advertising
I aim for the heart.
Anne with an E
Netflix show
Goal
Create an integrated campaign across multiple platforms for a Netflix show.
Big Idea
Anne With an E is a beautiful series based on children's book Anne of Green Gables by L. M. Montgomery. The show tells a touching story about an orphan, Anne: A girl who uses imagination to help her go through all the challenges of life. Since the show is the adaptation of the novel, the target audience would be both older and younger generation.
Strategy
Get gen Z and millennials feel inspired form and excited about the show Anne with an E through integrated campaign that would focus on imagination theme because the audience desires to keep their inner child alive despite the age and time.
Media
Bus stop (lenticular ad), gorilla ad in elevators with QR-code that will bring them to the webpage to purchase a coloring book and recyclable bag. The means from the purchase will be donated to the orphanage in your city based on location. The webpage can also be accessed from promoted Instagram stories.
"It wouldn’t be half so interesting if we knew all about everything, would it? There’d be no scope for imagination then, would there?”