YANA ANDREYENKA
Luxury Brand Management & Advertising
I aim for the heart.
SCADpro x Intuit Collaboration
The project is under NDA, but I would be happy to discuss my responsibilities and major take-aways!
SCADpro is a collaborative course
that units students from variety of majors
to work on the project for a real client.
SCADpro
Number of students
9 from different major
The Ask
To conduct extensive research to answer the overarching question, 'How could Intuit broaden its products and services to support all the financial moments that matter in a person’s life?'
Responsibilities
Research
Facilitated to conducting the research throughout all stages of the project. Performed competitor's analysis and identified Intuit's strengths and weaknesses based on unbiased analyses and customer experience.
Surveys, Interviews, and Focus Groups
Contributed to structuring surveys to identify the target audience and areas for future research. Led interview processes and focus groups to discover deeper insights on 'financial moments that matter' based on a person's background and experience.
Storytelling
Contributed to identifying the insights and the structure of the story as well as the tone and final message as a part of final deliverable.
Presentation
Communicated the discovered materials and part of final deliverables to the client.
Deliverables
Research Book
A digital journal that included phases of research processes, findings, and insights gathered through primary and second research. The Book also included consumer mindsets and personas and areas of opportunities in which Intuit can expand its support during the 'moments that matter.'
Framework
A step-by-step instruction to be used by Intuit internal team to identify financial 'moments that matter' in a person's life.
Video
Based on the found insights, the team produced an animated video showcasing an emotional story that highlights 'moments that matter.'
SCADpro is a collaborative design studio that connects current and future art and design professionals with business leaders to find creative and inventive solutions to real-world challenges.
Throughout my journey at SCAD Atlanta,
I have been selected to be part of three SCADpro projects and create solutions for companies like Intuit, Deloitte, and Nationwide.
While the contents of the projects are protected by NDA, I would be happy to share insights on the scope, process, and my responsibilities.