Hera: Mobile Game

Goal

With the team, create an integrated campaign that would tie together one of the UN Global Goals, an existing mobile game, and a brand of a choice.

The UN Global Goal

The team decided to focus on the Goal #3: Good Health and Well-Being, with the emphasis on ensuring universal access to sexual  and reproductive health-care  services, information and education.

Brand

Flo app - a period tracker with over 200 million downloads globally.

Mobile Game

The created experience is the extension of mobile game Play Together.

Team

Emmy Truong, Haley Bell